JULIE•PERRAULT

Archive for the ‘Marketing’ Category

When Good People Market Bad Things

In Marketing, Shopping on July 27, 2009 at 10:49 PM

I pride myself on my research.

Few things bring me more pleasure than researching potential purchases. I’ve always thought my due diligence was of the higher standard. I read reviews, I search, search, and search again. I read blogs, check out ratings and search some more.

My methodical approach has served me well: Nikon D-90 — brilliant;  BOB double jog stroller — perfect; Tory Burch sandals — lust-worthy. It wasn’t until the Maytag Neptune that I questioned the existence of the Internet.

Maytag_Neptune_T_49505fd37c334

Absolutely, the worst washing machine EVER. Seriously, how this mammoth navigated its way out of research and development is incomprehensible. Sadly, it did and with a rockstar team of marketers behind it, I fell for it. Five-star rating after five-star rating. Number one on Consumer Reports. All total BS. This sucker twists, rips and shreds clothes beyond belief and somehow doesn’t remove crumbs.

Nine months after I purchased the Maytag Neptune, it was pulled off the market. Research it now and you’ll find a myriad of reports on class action lawsuits. My only hope now is that one of those savvy PR execs monitoring MAYTAG online mentions sees this and feels bad about my poor, mutilated swimsuit coverup.

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